Ocado
Transforming data into a monetizable analytics product for FMCG partners with a unified platform for decision-making.
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Transforming data into a monetizable analytics product for FMCG partners with a unified platform for decision-making.
Challenges
How we helped
Success factors
Ocado, a global technology-led platform for online grocery, was already operating with sophisticated logistics and warehousing systems. Yet the company sensed that its wealth of transactional and market data held a bigger opportunity—not just to optimize internal operations, but to generate value by sharing insights externally.
Rather than leaving data locked behind internal dashboards and Excel files, Ocado decided to monetize it by building a new analytics product for its FMCG (Fast-Moving Consumer Goods) partners.
Ocado Group is a technology-led global software and robotics platform business providing a unique end-to-end solution for online grocery around the world.
Ocado Group is a technology-led global software and robotics platform business providing a unique end-to-end solution for online grocery around the world.
Defining the vision & technical foundation for data monetisation
To deliver this data monetisation vision, Ocado assembled a technical stack built for scalability and governance. They adopted Data Vault modeling, DataStage ETL pipelines, and Tableau for visualization. Meanwhile, they also maintained structured documentation in Confluence and used agile practices via Jira to manage sprints.
With these building blocks in place, the goal was clear: build a robust platform to deliver embedded analytics—dashboards that FMCG clients could license to understand their performance and competitive positioning on Ocado’s retail platform.
Building the Analytics Product — “Crunch Grocery Insights”
In just seven months, from initial meetings in May to a live product by December, Ocado and Biztory co-developed Crunch Grocery Insights, their embedded analytics offering.
This platform included 30 workbooks and 85 dashboards covering sales, coupons, market share, basket behavior, promotions, and more. FMCG users could see brand-level metrics alongside aggregated market data (subject to privacy and trade constraints), enabling benchmarking and deeper understanding of their performance.
The project’s speed was made possible by clear vision, tight feedback loops, and a strong data foundation from the start.
"The Crunch platform brings all data together in one place, where suppliers can access insights about how their products are performing in one single, easy to use platform."
"The Crunch platform brings all data together in one place, where suppliers can access insights about how their products are performing in one single, easy to use platform."
Expanding Analytics Internally
Encouraged by how well Crunch Grocery Insights performed, Ocado decided to extend analytics across its own organization. Previously, internal teams relied on scattered Excel files and dashboards built by different people without structure.
To unify this, Ocado adopted a license for Tableau—ensuring all employees had access to high-quality, governed analytical tools without worrying about license management or feature limitations. This democratization of data encouraged exploration, collaboration, and consistency in decision-making across the business.
From Insight to Data Monetisation
By turning their data into a product, Ocado unlocked a new revenue stream, letting partners gain richer insights into their performance on the Ocado platform. Internally, the adoption of a unified analytics environment strengthened their data culture, reduced silos, and elevated decisions with trustworthy dashboards available to all.
For Ocado, the collaboration with Biztory was not just about deploying dashboards—it was about transforming data from an internal asset into a scalable product and a shared foundation for innovation across their ecosystem.
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