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Data & AI use cases for marketing & sales
Get a deeper understanding of customers and markets to drive growth, optimise campaigns, and improve conversion. Activate solutions that strengthen sales performance, enhance marketing impact, and unlock new revenue opportunities.
Customer segmentation
use cases
Forecasting & pipeline management use cases
Customer journey analytics
use cases
Marketing performance measurement
Modern analytics for
sales & marketing
AI Agents for Sales
Deploy an AI Agent that monitors your CRM pipeline, flags at-risk opportunities, and nudges reps with next-best actions. It can draft personalised outreach, summarise customer history before meetings, and even automate follow-ups.
Customer 360°
Unify data from CRM, marketing automation, and web analytics into one view. Use AI to segment audiences and personalise campaigns that improve engagement and ROI.
Forecast & pipeline reports
Connect pipeline data across tools like Salesforce, HubSpot, or other CRMs. Apply AI models to predict revenue, highlight at-risk deals, and give sales leaders better resource allocation insights.
Campaign ROI & attribution reports
Campaign ROI & attribution reports: Integrate ad spend, campaign data, and sales impact into one dashboard. Track performance across channels and apply AI-driven attribution to understand what truly drives growth.
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3 ways to move forward
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