Facts & figures
Data-driven revenue growth
Data is arguably the most valuable asset your business holds. But is it working as hard as it could be?
Author
Arend Verschueren
Head of Marketing & RevOps
How hard is your data working?
Digital innovation is changing the way businesses function, and failure to keep up with the pace of change is no longer an option.
A combination of intelligent CRM systems, artificial intelligence (AI), social media, and analytics software, allows businesses the opportunity to gather user data, track engagement and customer touch points, monitor and optimise sales funnels, offer24/7 customer support and so much more.
While the benefits of expanding internal technology are clear, the amount of data each of these systems holds is extensive. And, when combined, this information can quickly become unmanageable and too complex to be used to its full potential. However, while your systems may currently be working against each other and your data may be confused, it doesn’t have to be that way.
About client
As arguably one of the most valuable assets held by organisations today, effectively leveraging data offers a huge amount of opportunity for decision-makers to improve key performance metrics across all business functions, while also making a significant move towards driving digital transformation and an organisational data culture.
In this guide, we explore the combination of ways business data can be leveraged to drive revenue and organisational growth, enabling data driven decisions. We will also look at the value offered to individual departments from implementing a cohesive data strategy across the business, ensuring everyone has a shared vision of your customer and their journey.
In the paper
"Data driven organisations are 23 times more likely to acquire customers, six times as likely to retain customers, and 19 times as likely to be profitable as a result.”
McKinsey Global Institute
Data Strategy
White papers
White papers
Guide: How to build a Data + AI strategy
Learn how to build a data + AI strategy that accelerates data activation & AI-readiness.
