Zoopla
Implementing AI-powered analytics and dashboards at Zoopla.
Implementing AI-powered analytics and dashboards at Zoopla.
Challenges
How we helped
Success factors
Zoopla's data journey with Biztory
When Zoopla, a leading UK property website, started its journey toward becoming more data-driven, the team faced a challenge familiar to many growing companies: their analysts were drowning in requests. Everyone across the business wanted insights—marketing, finance, product, and sales. But the tools they had weren’t flexible enough, and the demand far outstripped what their small analytics team could deliver.
Zoopla is here to help people make intelligent decisions about their homes by digitising the home lifecycle. Whether renting, letting, buying or selling, changing homes is one of life’s biggest decisions. At Zoopla they know what a home is really worth. Their industry-leading data and powerful software make that clear.
Zoopla is here to help people make intelligent decisions about their homes by digitising the home lifecycle. Whether renting, letting, buying or selling, changing homes is one of life’s biggest decisions. At Zoopla they know what a home is really worth. Their industry-leading data and powerful software make that clear.
Zoopla's data goal
The company needed a better way to democratize data. That’s when Zoopla partnered with Biztory. From the very beginning, the collaboration focused on enabling self-service analytics. Rather than relying solely on analysts, the goal was to give people across Zoopla direct access to the data they needed, in a way that was easy to explore and trust.
Implementing Tableau with Biztory’s guidance became a turning point. Instead of static reports, business users could interact with dashboards, drill into details, and answer follow-up questions themselves. Analysts, in turn, gained back valuable time to focus on higher-impact projects rather than simply responding to ad hoc requests.
"Zoopla sees itself as a technology company. Everyone who works for Zoopla is expected to be keen to use technology and data. They have data champions across the business with a central hub of a data team as a backup. Before our collaboration, they were using various tools without a joined-up prescribe data strategy or technology. They wanted to move away from Power BI and wanted a more self-service agnostic platform.”
"Zoopla sees itself as a technology company. Everyone who works for Zoopla is expected to be keen to use technology and data. They have data champions across the business with a central hub of a data team as a backup. Before our collaboration, they were using various tools without a joined-up prescribe data strategy or technology. They wanted to move away from Power BI and wanted a more self-service agnostic platform.”
Data & AI impact for Zoopla
The impact was clear. Teams across Zoopla started to make decisions faster because they no longer had to wait days—or sometimes weeks—for reports. Confidence in data grew as dashboards were designed with consistency and clarity in mind. And most importantly, the analytics function began to act as a true partner to the business, not just a reporting service.
For Zoopla, the partnership with Biztory wasn’t just about introducing a new tool. It was about changing the culture of how data was used. By empowering teams to explore information themselves, the company unlocked new levels of agility and insight—helping them stay ahead in the highly competitive property market.
