_{The goal}

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In 2024, Bleckmann, a global leader in supply chain management for fashion and lifestyle brands, took a decisive step to modernize its analytics infrastructure. With a clear vision to enable scalability, reduce IT complexity, and empower a data-driven workforce, the company partnered with Biztory to migrate from Tableau Server to Tableau Cloud—leveraging Biztory’s proprietary tool, TabMove, to ensure a fast and frictionless transition.

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The result? A future-proof analytics foundation in the cloud, completed within days, with zero business disruption, and upgraded to the Tableau Cloud Enterprise license model for maximum strategic value.

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_{The challenge}

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With an expanding user base and increasingly complex infrastructure, managing Tableau Server internally had become a bottleneck. The Business Intelligence team, led by Astra Vandenbussche, identified several strategic goals:

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• Reduce IT workload and improve maintainability of the BI environment
• Leverage cloud-native capabilities to boost speed, flexibility, and uptime
• Unify licensing under an Enterprise model for greater cost-efficiency
• Improve analytics adoption through scalable training and governance
• Support a hybrid data architecture, including Snowflake, SQL Server, and Oracle

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Moving to Tableau Cloud wasn’t just a technical upgrade—it was a strategic enabler for Bleckmann’s broader digital ambitions.

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The solution: A TabMove-powered migration

To meet the timeline and complexity of the project, Bleckmann turned to Biztory, Tableau’s #1 partner in EMEA and an expert in cloud migration. Biztory completed the entire migration using: TabMove—a proprietary automation platform designed to streamline and de-risk Tableau Server to Cloud migrations, minimizing the risk for human error, but more importantly, saving time and resources.

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With zero downtime and no need for internal rework, the migration exceeded expectations.

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424‍

Workbooks migrated

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301

Data sources migrated

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16

Prep flows migrated

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87

Projects migrated

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25+ GB

Of analytics content migrated

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Preserved

All permissions, schedules and embedded credentials

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Connections

Live connections fully reconfigured (Snowflake, SQL, Oracle)

Building a future-proof license model

But Biztory didn’t stop at migration. The project also included a strategic license transformation to Tableau Cloud Enterprise, which included:

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Advanced Management Add-on: for deep platform visibility, scalability, and admin automation.

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Data Management Add-on: for certified data, lineage tracking, and prep scheduling.

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Tableau eLearning Licenses: to empower all users—technical and business—with personalized, on-demand training.

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_Impact

Thanks to this collaboration, Bleckmann now operates a cloud-native analytics environment that is fast, secure, and enterprise-grade.

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The results are clear:

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• A fully cloud-based setup with zero maintenance burden on internal IT
• Seamless and governed access to live data across Snowflake, SQL, and Oracle
  
  
• Empowered a user base of nearly 300 Tableau users (Mix of Creator, Explorer and Viewer licenses)
• Increased user satisfaction and faster dashboard performance
• Scalable training via eLearning, enabling deeper adoption and autonomy

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From BI analysts to warehouse managers and operational leads, users across the business now access insights faster, more securely, and with greater confidence.