Data Monetisation with Salesforce

Data monetisation is a hot topic in the world of analytics right now. Many companies are looking to jump on the train of embedded analytics to unlock the real value of their data towards their customers or partners.

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Customer journeys typically generate tons of data touchpoints that offer a wide range of data monetisation opportunities - from increased customer stickiness, finding upsell & cross-sell opportunities faster, to generating new revenue streams. Learn how a deep integration between Salesforce Experience Cloud and CRM Analytics' embedded analytics capabilities offer major opportunities to monetise data from customer journey analytics.